Design Thinking – Innovation by Design

5 day course
Maximum 12 delegates
4 upcoming dates
US$3,950

Led by World-leading specialist in Business and Operational Excellence

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  • paris, france
  • paris pont neuf
  • paris 1b

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View or download the course brochure

“The NTUiTiV Difference” – This is Why This Course is Right for You

  • Special Discounted Price of US$3,950 – the usual price is US$4,950
  • Satisfaction Guaranteed – or we will give you your money back!
  • 15% Early-bird Discount – for the first 3 people to register for any course
  • 20% Group Discount – if you come with one or more colleagues
  • No More Than 12 Delegates on the course – guaranteed

See our homepage for more detailed information about these NTUiTiV Differences.

Innovate with impact—turn empathy into exceptional solutions.

This engaging 5-day course immerses participants in the full Design Thinking cycle—from empathising and defining problems to ideating, prototyping, testing, and scaling solutions. Through structured frameworks, real-world case studies, creative labs, and collaboration, you’ll gain a transformative toolkit for solving complex challenges with user-centered precision.

Why this course is important

  • Structured creativity drives real innovation: Design Thinking turns ambiguity into opportunity and aligns solutions with real user needs.
  • Solving people-centered problems: Empathy-led approaches ensure products and services resonate deeply with those they serve.
  • Embedding innovation in everyday work: With regular experimentation and prototyping, innovation becomes process, not exception.

Who should attend

  • Product managers, service designers, and innovation leads seeking human-centred methodologies
  • UX professionals, digital strategists, and experience architects focused on customer-first design
  • Team leaders, entrepreneurs, and consultants solving cross-functional or complex challenges
  • Transformation, R&D, marketing, and HR professionals aiming to embed continuous innovation in their teams

What you will learn

Over five dynamic days, participants will:

  • Adopt a Design Thinking mindset – Understand its principles, stages, and power in problem solving
  • Conduct deep user research – Use interviews, observation, and empathy mapping to uncover genuine needs
  • Frame meaningful opportunities – Build affinity maps and clear problem statements to guide innovation
  • Generate creative concepts – Apply SCAMPER, analogies, and structured ideation to spark breakthrough ideas
  • Prototype rapidly – Develop low- and mid-fidelity prototypes to test and iterate concepts quickly
  • Test with users – Run user tests, gather insights, and refine solutions based on feedback
  • Foster an experimentation culture – Learn hypothesis-based iteration for continuous improvement
  • Scale innovation practices – Embed rituals and routines that sustain creative teams long term

The Saudi Arabia Vision 2030 Career Accelerator

This is a public course, but it is also an integral part of NTUiTiV’s Vision 2030 Career Accelerator.

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NTUiTiV’s Vision 2030 Career Accelerator courses empower young Saudi professionals to turn ambition into achievement. The Accelerator is designed to prepare you to take the lead and maximise your contribution to the Kingdom’s most exciting transformation – Vision 2030.

The Design Thinking course contributes to Vision 2030 by equipping Saudi professionals with the tools and mindset to drive innovation, solve complex challenges, and foster creativity across industries.

As Vision 2030 emphasises economic diversification, digital transformation, and the development of a knowledge-based economy, design thinking provides a structured methodology to generate breakthrough ideas and practical solutions.

By mastering empathy-driven problem solving, ideation, prototyping, and experimentation, Saudi professionals will be empowered to create user-centred innovations that enhance services, strengthen competitiveness, and accelerate the Kingdom’s journey toward global leadership in innovation and sustainable growth.

 

What participants say

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  • I learned to balance creative ideation with structured testing. The real-world case examples were enlightening and enjoyable, and I plan to roll out monthly design sprints to refine our patient engagement projects.
    Sandra, Innovation Lead — Healthcare
  • I discovered powerful techniques for framing pain points with clarity. The POV mapping exercises were invaluable, and I enjoyed iterating prototypes with peers. I’ll use these practices to elevate our customer journey workshops.
    Daniel, Service Designer — Oil Sector
  • I learned how to uncover deep user insights through empathetic research. The prototyping labs were incredibly useful, and I really enjoyed the hands-on creative energy. I plan to incorporate daily ideation sprints into our product development process.
    Zainab, Product Manager — Tech Services

Your course leader

World-leading specialist in Business and Operational Excellence

This speaker is a Management Educator and Consultant with extensive experience teaching MBA, Executive Education and Management Development Seminars and as a hands-on practitioner.

He has worked all over with world from Australia to the US, the Middle East, the UK, Western Europe and Asia, and always with a focus on achieving Business and Operational Excellence.

He is internationally recognised as a specialist in Operations Management and Business Performance Improvement, along with Statistical and Quantitative Methods, Project Management, Quality Management, Managing Innovation and e-Business.

View more courses from this speaker

Choose your date

There is a cap of 12 seatsUS$3,950 / delegate

Qualitas Accreditas

All NTUiTiV courses are both Accredited and Quality Assured by one of the leading CPD Accreditation providers: Qualitas Accreditas.

Paris, France

Warwick Champs-Elysées Paris, Rue de Berri, Paris, France

or equivalent hotel nearby

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